About Grace & Jess London
Our Story
Grace and Jess have shared a lifelong passion for fashion and creativity.
After completing their studies in Fashion Design and Merchandising, the two met while working for a leading UK fashion brand — and quickly became close friends, bonded by their shared love for style, design, and detail.
A few years later, they decided to take a leap of faith and turn their shared dream into reality — founding Grace & Jess London.
From humble beginnings, their boutique has grown into a trusted fashion brand known for its quality, elegance, and personal touch.
Our Mission
At Grace & Jess London, our mission is simple — to make people feel confident, stylish, and truly themselves.
We believe fashion is more than just clothing; it’s an expression of personality, emotion, and individuality.
Every collection we release is designed with care, combining timeless elegance with modern trends.
We don’t just follow fashion — we create it with heart.
Ten Years of Passion and Quality
For over ten years, we’ve been proud to serve thousands of happy customers across the UK and beyond.
Our journey has been driven by a deep commitment to quality craftsmanship, customer satisfaction, and attention to detail.
We work closely with trusted partners and designers to ensure every piece reflects the values that define our brand — style, comfort, and authenticity.
Our Personal Approach
What makes Grace & Jess London truly unique is our personal connection with every customer.
We take the time to understand what people love, what makes them feel good, and what helps them express their true selves.
From the moment you visit our store or browse our collections online, we want you to feel seen, valued, and inspired.
We’re not just another fashion brand — we’re a community built on trust, care, and creativity.
What We Stand For
- Quality First: We select materials and designs that meet our high standards for durability and style.
- Authenticity: Every product tells a story — honest, elegant, and unique.
- Customer Care: We believe in personal service, quick communication, and making every customer feel special.
- Sustainability: We’re committed to making conscious choices where possible, choosing partners who share our values.
Join Our Journey
From two friends with a shared dream to a brand loved by customers across the world — Grace & Jess London continues to grow with the same passion that started it all.
We’re proud of how far we’ve come, and even more excited about what’s ahead.
Thank you for being part of our story. 💛