Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress
Serena – Luxe, flowing velvet dress

Serena – Luxe, flowing velvet dress

Regular price Sale price£44.95 £89.95
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50% OFF

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30-Day Money-Back Guarantee

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10% off for 2 items, 15% off for 3+ items

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Low Stock – Few pieces left

Shipped on Wed. 24
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CHRISTMAS SALE UPDATE: Due to high demand during our sale, only a few items are left in stock! If you’re still able to click ‘ADD TO CART’, that means it’s still available.

Finally... a dress that makes you feel instantly feminine, elegant, and confident

Do you know that moment?
You put on a beautiful dress for a dinner or party...
... but the fabric feels heavy or stiff,
... it clings to the places you don’t want it to,
... or you feel just a bit too exposed as you move.
And then you think: “Why isn’t there just a dress that makes me look beautiful and feels comfortable?”

The Serena velvet dress is exactly that dress.
The soft, flowing velvet hugs your figure without constricting, the elegant draping softens the shoulders and neckline, and the loose fit gives you that relaxed, confident feeling.

This is why women feel so beautiful in the Serena velvet dress

Velvet fabric that doesn’t cling
Soft, smooth, and flowing — drapes beautifully without highlighting what you’d prefer to conceal.

Elegant draping around the neckline
Chic, feminine, and softening for the shoulders and décolletage.

Loose, flattering fit
Flows around your body and creates a calm, slender silhouette — even when moving.

Effortlessly stylish for any occasion
During the day with boots and a coat, in the evening with heels and a lovely earring.
One dress, endless elegance.

Colourfast, crease-resistant velvet
Stays beautiful after multiple wears — a favourite you'll keep reaching for.

Rich, luxurious colours that make you shine
Gold, burgundy, emerald green, plum... warm tones that perfectly suit 45+ skin tones and provide a classic, timeless look.

If your purchase doesn’t fully meet your expectations, you may return it within 30 days of receipt.

Please contact our customer service at info@gracejesslondon.com before sending your item back, and let us know the reason for your return so we can process it quickly and correctly.

All orders within the United Kingdom come with free shipping.

Each package is sent with a Track & Trace code, giving you full visibility of your order.

You’ll receive your tracking information by email within 1–24 hours of purchase.

Grace & Jess London proudly serves over 3,728 satisfied customers, earning an impressive 4.7 out of 5.0 satisfaction rating.

Emiliy A. and 3.7k+ other women love Grace & Jess London!

What customers have to say about Grace & Jess London

★★★★★

“The order arrived beautifully packaged and in perfect condition. You can really feel the quality of the fabric.”

Emma J.
London – 12 hours ago
★★★★

“Great service from Grace & Jess London. The clothes fit perfectly and the personal touch really makes a difference.”

Claire W.
Manchester – 1 day ago
★★★★

“I’m very impressed with the attention to detail. Everything came neatly wrapped, smelling fresh and ready to wear.”

Sarah M.
Birmingham – 2 days ago
★★★★★

“Fantastic experience! The items are high quality and you can tell the store genuinely cares about its customers.”

Olivia R.
Leeds – 3 days ago
★★★★★

“My package arrived safely and beautifully presented. Grace & Jess London make online shopping feel truly personal.”

Helen P.
Liverpool – 5 days ago

Meet Grace & Jess

Grace and Jess have shared a lifelong passion for fashion. After both completing their studies in Fashion Design and Merchandising, they met while working for a leading UK fashion brand — and quickly became friends.

Driven by creativity and a shared dream, they decided to start Grace & Jess — a boutique built on style, quality, and personal connection. For over ten years, they’ve been creating unique collections, following the latest trends while keeping every customer’s needs at heart.

Money-Back Guarantee

We take great pride in the quality of our pieces, and we’re confident you’ll love them too. That’s why every order comes with a 30-day money-back guarantee, completely hassle-free.

If your purchase isn’t exactly what you hoped for, simply return it within 30 days for a full refundno hassle, no worries.

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order!

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

30-DAY MONEY BACK GURANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

FREE DELIVERY

We offer free shipping with Royal mail incl. Track & Trace to the United Kingdom!

SECURE PAYMENT

At Grace & Jess London, you can securely and conveniently pay for your order using credit card.